WHO OWNS MOVIE CULTURE?

In case you missed it, Letterboxd, the movie-logging platform turned online film community, may once again be up for grabs. Or, more precisely, the people who own most of it may be looking to sell.

The platform’s controlling investor is exploring a sale of its stake in the site, which has grown from a niche hangout for film obsessives into one of the more influential communities in modern movie culture.

The interesting part isn't just that someone wants to buy it. It's what they would really be buying. Letterboxd became valuable because people kept showing up. They watched, logged, ranked, recommended, and even argued, turning personal taste into the kind of word-of-mouth that keeps a movie alive.

That's the bigger story this week. Film is being shaped less by a single gatekeeper and more by the communities willing to gather around the work, carry it forward, and help others find it.

So this issue looks at the community effort to buy Letterboxd, the growing NonDē movement, and filmmakers exploring less-dependent, more-connected ways to reach audiences without waiting for permission.

And don't forget to follow Plumb News on Letterboxd for the movies we're watching and reviewing each week!

Plumb Picks

SIGNAL BOOST

Courtesy of Amazon Studios

THE VAST OF NIGHT (2019)

Set in 1950s New Mexico, The Vast Of Night follows a teenage switchboard operator and a radio DJ who stumble onto a mysterious frequency that may point to something beyond their town. It’s small-scale sci-fi with a great sense of wonder, and exactly the kind of movie that feels made for word-of-mouth discovery. The film reminds us that sometimes all it takes is one strange signal and someone willing to listen for a story to travel farther than expected.

Courtesy of Angel Studios

HIS ONLY SON (2023)

His Only Son follows Abraham as he travels to Mount Moriah with Isaac, wrestling with the son he was promised and the sacrifice God has asked of him. Made for just $250,000, the Angel Studios biblical drama went on to earn more than $11 million, with crowdfunding helping power its theatrical release. It’s a quiet example of faith-driven storytelling finding an audience willing to carry it.

Spotlight Series

THE POST-INDIE MOVEMENT

Courtesy of DALL·E (AI-generated)

For decades, "independent film" carried a certain promise. It meant movies made outside the typical Hollywood machine, often with more risk, more personality, and fewer people sanding down the edges.

But lately, the word "indie" can feel a little slippery. A film can be independent on paper while still depending on the same fragile path to survive — festival heat, buyer interest, streamer appetite, and a little luck.

That tension is what the growing NonDē movement is trying to name. Short for "non-dependent" filmmaking, the idea has been championed by producer Ted Hope, who has spent decades helping shape modern independent cinema. As Hope sees it, the old indie system has become too dependent on the very structures it once stood apart from.

NonDē is not about rejecting Hollywood entirely or pretending artists can survive on good intentions. It's about building healthier paths around the work — thinking about the audience earlier, treating distribution as part of the plan from the start, and giving filmmakers more agency over how their stories reach people.

That’s what makes initiatives like the NonDē 50 Films Project worth watching. It's trying to turn the movement into something practical by tracking real films, budgets, audiences, and lessons learned. Not just a manifesto, but a shared playbook.

For Plumb readers, the interesting part is the belief underneath it — stories are healthier when artists and audiences can find each other without waiting for every old checkpoint to open first.

Audience Poll

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The results are in! 100% of you voted for Overlooked service in last week’s poll: What part of history do you wish more films would bring to light?

The 3% Flywheel

THE NEW PLAYBOOK

Courtesy of DALL·E (AI-generated)

Independent film has always involved a certain amount of guesswork. You make the best movie you can, push it into the world, and hope the right signals appear in time.

But guesswork can be expensive.

Every release leaves behind useful information: what worked, what didn't, and where real interest showed up. Too often, those lessons stay buried instead of helping the next project make better decisions.

That’s what makes the NonDē 50 Films Project so interesting. It's not just about supporting more films. It's about capturing what's usually lost by tracking real data on audience, financing, production, marketing, and distribution.

This shift reflects the principle behind the P.R.O.V.E. Method™:

  • Popular Myth: Independent films rise or fall on instinct, taste, and luck.

  • Real Alternative: Treat each project as a source of reusable intelligence.

  • On-Set Test: Track the practical details early, including funding sources and timelines, audience signals, partners, and release plans.

  • Validate With Data: Compare real projects to spot patterns, not just one-off wins or assumptions.

  • Earn Trust: Share what was learned so filmmakers, funders, and collaborators can make smarter decisions on the next project.

The takeaway is simple: independent film doesn't just need more passion. It needs better memory. The more each project teaches the next, the less every filmmaker has to start from scratch.

*The 3% Flywheel looks at how independent filmmakers can move closer to the small percentage of films that actually turn a profit. Each installment uses the P.R.O.V.E. Method™ to separate moviemaking myths from practical next steps.

The Plumb Line

WHAT WE BUILD TOGETHER

Courtesy of DALL·E (AI-generated)

"For the body does not consist of one member but of many." – 1 Corinthians 12:14

There's a difference between standing apart and standing alone.

Paul’s image of the body reminds us that strength is rarely solitary. A body is not made whole by one part doing everything. It becomes whole when many parts work together, each offering what the others cannot.

That feels relevant in a week spent thinking about film culture, independence, and the people gathering around the stories they care about. A story rarely travels on its own. It needs someone to make it, someone to receive it, and someone to keep talking about it after the first wave of attention has passed.

In Scripture, community isn't a backup plan for those who can't carry the work alone. It's how the work is meant to be carried. We are made stronger by the different gifts each person brings.

Maybe the same is true of creative ecosystems.

The future of film may not depend on one perfect platform, one heroic filmmaker, or one gatekeeper finally saying yes. It may depend on artists, audiences, curators, funders, and communities learning how to carry the work together.

Until next time,

THE PLUMB NEWS TEAM

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